Business Benefits


Consumers are becoming increasingly aware of the benefits of urban wood. It is sustainable and beautifully unique. Now is the time to prepare for this inevitable demand by establishing an infrastructure to incorporate urban wood diversion, processing and/or lumber sales into your services and product offerings. If the demand is there, and the supply chain is ready, we can help those in the design and construction industry who specify wood see it as a common brand.

What are competitive advantages to being in the urban wood market?

  • Traditional wood by its nature is a resource that we don’t want to take for granted, so it’s beneficial to identify additional wood sources that provide nontraditional qualities.
  • There’s a potential to reach an untapped market of consumers and businesses wanting regionally specific, value-added wood products as an extension of their own identity.
  • Urban trees often produce lumber and products with unconventional aesthetic qualities, and products made with urban wood have those unique elements.
  • Supporting local businesses all along the supply chain is beneficial to everyone in the community.
  • Urban wood customers prefer to choose providers with sustainable practices and interests in the local community.
  • Urban wood products are typically custom-manufactured by small local businesses and artisans.
  • Utilizing urban wood instead of wasting can greatly reduce municipal wood disposal costs.

How can my company start selling urban wood?

Pledge a commitment to put urban trees to their highest and best use. Join your statewide network of municipalities, arborists, saw mills, suppliers, manufacturers, makers, and design professionals who have found innovative uses for this beautiful and renewable material.

  • Visit our Join the Movement section to hear stories from successful Urban Wood Network businesses and learn best practices and resources to get started.
  • Become a part of the efforts in Illinois, Michigan, Missouri, or Wisconsin to connect and partner with industry peers.
  • Contact the Urban Wood Network for more information and resources.

Join the Movement

Our mission is to inform, collaborate, and connect to build business and consumer confidence in the urban wood industry. Whether you are looking to expand your existing model or want to start a new business dedicated to urban wood, click here to see how we can help you be successful.


The Urban Wood Network is funded in part by the USDA Forest Service, State & Private Forestry, Cooperative Forestry, and the USDA Forest Service Forest Products Laboratory.  The Urban Wood Network provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.